DigInfo - http://movie.diginfo.tv In a world where cell phone manufacturers are constantly creating complex functions, you can stay on top with Acrodea's VIVID UI middleware solution, that makes it easy to handle increasingly complex mobile phone multimedia content. VIVID UI is a user interface platform with the focus on enhancing the user-friendliness of the mobile phone menu and operability to enable users to master important functions without wasting a lot of time. This UI enables users to customize their new cell phones to operate in the way that they are familiar with using Softbank's "Familiar Operation". What sets VIVID UI apart from other user interfaces is its dynamic expressiveness. This solution can integrate a wide variety of multimedia content including 2D, 3D, and animation. Users can change the icons on their menu screen to their favorite motif, and this solution achieves graphically enhanced screens not previously implemented. VIVID UI is compatible with "Kisekae Tool", a function that makes it possible to customize expressive handset user interfaces in DoCoMo's SH903i handset series. Designers can use the VIVID UI Workshop authoring tool to develop a variety of screen customizations. Acrodea is planning to implement VIVID UI on other electronic platforms in the future.